A different way of looking
24 December 2015
Law firm, Thrings pride themselves on their getting to know the DNA of their client’s business. They look at things differently – from their client’s perspective. We helped them to illustrate and explain the essence of Thrings with an innovative promotional campaign.
Thrings has been providing legal advice to businesses and individuals for almost 300 years. They embed themselves in their client’s issues, becoming trusted advisers to help businesses grow. They needed a way of communicating how they work and what makes them different. Something to leave with potential clients. It needed to be smart, unusual and memorable.
Rather than focus on the ‘what’ we concentrated on the ‘how – specifically client relationships – and suggested developing it in such a way that the images and messages could be used in print and an advertising campaign. Collaborating with street photographer, Matt Stuart, a series of striking images were created with double meanings, that make you look twice. Working with copywriter Maf Bishop, we crafted five simple key messages to accompany the images and define the spirit of the brand.
“For our latest Thrings’ project, we wanted the very best creative minds; this was to be a brochure like no other, a brochure that illustrated how we do things rather than what we do. Mytton Williams translated this concept into a visual feast with all their usual professionalism, creativity and a complete understanding of our objectives. The result – “ A Different Way of Looking” – has been a great success. I would recommend Mytton Williams to anyone and everyone because they see things differently too.”
Lizzie Heffer, Director of Marketing, Thrings Solicitors.