Abel & Imray

A positive approach


Brand strategy
Brand identity & guidelines
Signage and way-finding
Promotional material

Abel & Imray, named UK’s Patent Prosecution Firm of the Year 2016, is one of the longest established IP firms in the UK. Founded in 1871, they specialise in patent and trademark law. Taking the idea of protection, we created a bold new brand identity that is distinctive, adaptable and easy to use and has been applied across all media.

Following extensive interviews and research it quickly became clear the firm offered not only high quality advice and are experts at handling complicated cases but also have a history of long standing relationships – protecting ideas for some clients over decades.

We developed a brand proposition around ‘Your ideas. Protected.’ and while exploring different concepts, we noticed that the name could suggest protection by some small changes to the typography. This led to a flexible idea that could be used across different campaigns. We applied the identity across all media and promotional communications.

Collaborators: Web build by Mud, Copy by Ink Copywriters, Photography by Marcus Ginns

Working with Mytton Williams has been notable on two counts. Firstly, their professional skills in creating and helping us implement a new brand have been excellent, and we have received a great deal of positive feedback following the change. Secondly, on a personal level, they made working on the project a fun, enjoyable, experience. I have no hesitation in recommending them to others.

Rhys Williams, Partner, Abel & Imray