British Glass Biennale
Designing the magic of glass
Brand strategy and identity
Digital and print communications
Exquisite, magical and imaginative, the British Glass Biennale is the UK’s biggest selling exhibition of contemporary glass. We’ve been working together since 2008, developing the brand identity, applying across different media including campaign and exhibition material, resulting in design awards and increased sales.
Until 2008 the Biennale had been promoted under the International Festival of Glass branding. The event had grown significantly and the Biennale needed its own identity. We were briefed to “grasp the essence of the exhibition – the contemporary, varied and artistic value of glass.”
Using the refractive and reflective qualities of glass as our starting point, a simple and flexible identity was developed. The distinctive typography provides a strong system across all exhibitions. The catalogue was designed to be a collectible ‘coffee table’ publication. Combined, the work has helped increase visitor numbers and sales.
Mytton Williams’ initial presentation pitch was excellent. They demonstrated a good and thorough knowledge of the process for re-branding, taking us through all the options and approaches relevant to our brief.
Candice-Elena Greer, British Glass Biennale, Exhibition organizer