Butterfly World

Communicating the Passion

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How to brand Butterfly World, a £27m world-class visitor attraction and education centre? By putting the passion behind the project and for butterflies at the heart of the brand. We worked together to create the brand identity, guidelines, digital and promotional print, the complete way-finding and signage system and campaign communications.

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We are so pleased. The Mytton Williams concept for the identity perfectly and simply communicates the intensity of our commitment to this all important project. It was exactly what we were looking for and have continued to work with Mytton Williams on everything from the signage & way-finding system to the advertising and marketing material.

Angela Harkness, Senior Commercial Director, Butterfly World

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The project, supported by David Bellamy and Sir David Attenborough, was the vision of lepidopterist, Clive Farrell. It’s his passion for conservation and specifically butterflies that helped inspire the initial creative thinking about the development of the new identity – the logo is a combination of two hearts making a butterfly.

Services included: brand strategy, brand identity, design systems, signage and way-finding, exhibition systems, digital and promotional print.

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