Clarks

A brand identity for the footwear giant

Services

Brand identity and guidelines
Packaging and POS
Promotional literature
Shop signage
Livery

Clarks have been making shoes since 1825. We were tasked with reviewing and developing the brand identity across every aspect of the organisation, from the branding on the shoes and the shop signage to vehicles and packaging. Our work on the shoecare packaging won many international design awards and helped increase sales by 25%.