NHS

Delivering consistent communications

 
 
 
 

17 December 2015

For many patients, their local GP is their main point of contact with the NHS and it is the GPs’ clinical expertise and patient insight that helps the NHS Clinical Commissioning Groups (CCGs) to ensure health services are the best they can be. But GPs are not doing this alone. CCGs work with a team of health care professionals and patient representatives to plan and deliver services.

The NHS Bath and North East Somerset Clinical Commissioning Group (NHS BaNES CCG) coordinates the delivery of health services for everyone living in BaNES. They needed to develop the brand identity to help clarify their key messages and make all communication material look consistent.

Following an audit of existing materials and close consultation with stakeholders, we developed the brand identity and produced a comprehensive set of brand guidelines, showing how it should be applied across all media. We collaborated with 3Sixty who produced a new website to help tie the overall brand together.

“Working with Mytton Williams has been brilliant. We required a swift turnaround for the refresh of our visual identity and brand guidelines and they grasped our requirements very quickly. Despite the time and budgetary restraints, Mytton Williams  invested time to seek the views of our senior management team, gaining their endorsement from the outset.

Tamsin May, Head of Communications, NHS BaNES CCG

Tags:
Collaboration (1)
Brand identity (8)
Key message (2)
Guidelines (1)
Healthcare (1)

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