Dodderhill Independent Girls
Small school. Big futures.
We recommended changing the name to ‘Dodderhill Independent Girls’ to emphasise the school’s aims and ethos and used key phrases with the name to help reinforce key messages. The identity was simplified, making it more distinctive and sophisticated. We developed a design system to show success stories around the school of former girls and what they had achieved. After commissioning and art directing new photography, the advertising and promotional material was changed to look distinctive and stand out. We also reviewed the uniform and other key areas that helped promote the school’s image.
Services: brand identity, brand guidelines, signage, advertising campaigns and print communications.