Brand identity and guidelines
In a world stuffed full of digital information, how do you find what you need? Quickly? FAST grew to be a world-leader in search solutions. Working together across the globe, for many years, we developed the brand identity and helped FAST tell their story. A few years after the rebrand it was sold to Microsoft for $1.2bn.
FAST grew to be a world leader in enterprise search solutions, providing large corporations and governments with intelligent search software. The new brand identity needed to be implemented across a broad range of applications in a very short period of time. Following research and working across several time zones, we developed a new identity and a toolkit of assets to help explain their story and promote their products.
Implementation ranged from Advertising and Annual Reports to powerpoint templates and packaging. We worked with illustrators Peter Grundy and George Hardie to create engaging award-winning print literature.
A few years after the introduction of the new branding and award-winning design, FAST became a subsidiary of Microsoft, thus achieving their long-term objective.