Kaleidoscope Collection

A hotel group with a twist

This ‘parent’ brand was for a hotel group that includes Abbey Hotel and No.15 Great Pulteney in Bath. All the hotels are distinctly different, but have been created with imagination and an artist’s eye for detail. We developed the name and brand identity to reflect the ‘observation of beautiful forms’ and independent nature of the group.

We needed an identity for the group that would act as a ‘trust’ mark and reflects the values that you will find in all our hotels. Our hotels have their own brand and personalities – we wanted this brand to be flexible and add credibility to our expanding portfolio. Mytton Williams successfully translated our brief into a beautiful, simple identity that perfectly captures our brand. Their ideas are clever and creative and they are a pleasure to work with.

Ian Taylor, Owner, Kaleidoscope Collection