A brand that resonates
Lotus have a world beating product – the world’s only torsional ultrasonic scalpel for use in keyhole surgery. They needed a brand to compete in a multinational marketplace and effective communication materials to explain and sell the technology. The rebrand resulted in numerous design awards and entry into 5 new markets.
We knew we had a great product but the brand Mytton Williams created has helped us better explain the product’s complexity. The packaging makes it incredibly easy for users to decipher between products in the range. The brand has increased our confidence to sell in new markets.
Mathew Stephens, European Sales and Marketing, Lotus.
5 new markets since rebrand.
5 design awards.