Malvern Hills Trust

Protecting the hills for generations

This organisation has been caring for the Malvern Hills since 1884 but have lacked a strong and consistently recognisable brand. Messages were mixed and although hundreds of thousands of people visit the Malvern Hills each year, many people did not know who they were, or what they did and were not getting the support needed as the charity caring for this much-loved landscape. Our work on the new name and brand identity has received “an overwhelmingly positive response from the public and visitors” and helped to increase public awareness and raise public support.

Services: brand workshop, brand strategy, naming, brand identity, brand guidelines, signage design.

“We worked closely with Mytton Williams to come up with a brand identity that was friendly, professional, clean and modern. A central part of the project was changing our working name from the Malvern Hills Conservators to the Malvern Hills Trust. Although we had been thinking about the possibility of a name change to remove the common confusion with political parties we needed Mytton William’s help to make this idea reality. Mytton Williams consulted with all of our staff, volunteers and our 29 Board members to decide on a suitable name and a new logo to represent our charity.

Mytton Williams were professional and clear in presenting their brand ideas to our large Board (with their many opinions) and we praise their responses to our Board’s questions, comments and suggestions. They had a clear footpath of how to reach a positive outcome and delivered at each step in the process.

We launched our new brand, name and logo in April 2017 and have received an overwhelmingly positive response from the public and visitors. As we move forward with its full implementation, the new name and logo has given us a major boost by helping to increase public awareness of our charity and raise public support in the future so we can continue to care for the Malvern Hills and Commons.”

Beck Baker, Community and Conservation Officer
& Duncan Bridges, Director, Malvern Hills Trust

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