When do people start to become talented? Mozart was 21 when he composed his first piano masterpiece, Mark Zuckerburg built Facebook at university and Mary Shelley had completed Frankenstein by her 20th birthday. So why do employers sometimes seem so worried about hiring young graduates?

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'The Waitrose Way’ has always been at the heart of Waitrose’s philosophy. We've been working with Ink Copywriters to give it the prominence, and impact, it deserves.

From farming to food donation and waste to wellbeing, Waitrose is involved in a variety of sustainable initiatives. But despite all the good work, its marketing team found that the ethical credentials weren’t quite getting through to the public.

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We're pleased to say our 2013 calendar has picked up a nomination in the Design Week awards and will be in the D and AD annual celebrating the best in advertising and design from the past year. You can see some more pictures of the calendar here alongside some from years gone by.

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Opal Print will be celebrating 25 years in business on the 25th of April. To mark the occasion, they will be opening their doors to showcase some of the equipment they've been using for years, as well as some new additions to their armoury such as letterpress, singer sewing and in-house foiling. More of our work with Opal will be up on the website soon.

We are delighted to have won Gold in the Transform Awards for our branding work with Lotus. The award is for the impact that the rebrand has had in raising the profile of Lotus and positioning them as the first choice independent amongst multinational brands. You can see more of the project here

We've been working with Alistair Hood in his studio on an exciting campaign (more to come soon). But in the meantime here are some new images he's taken of our studio.

It’s important to peer out the studio door once in a while. After all, designers design in studios but their work lives and breathes in the real world.

There are all sorts of scenarios, mostly bad, that arise out of designing for a world without first trying to get to grips with it. This is a pitfall designers are constantly faced with, whether designing a brand for a sector they don’t work in or a product they don’t themselves use regularly. Research is the tool for overcoming these dangers. But as well as overcoming the unfamiliar, research helps put aside some of the inevitable risk involved in creating something new – a big part of what it is to design.

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We love it when these jobs come into the studio and we're starting to build up a great set. Designing the promotional material for the West of England Design Forum is always a joy and producing this one couldn't have been easier. Thanks to his beautifully simple, instantly recognisable style, we could let Noma's work do the talking. With award winning illustrations and an enviable client list we're excited to hear him talk. Noma Bar will be at the Arnolfini in Bristol on the 13th of March.

We're proud to say we've been selected as winners in the creative category at the Bath Life Awards. It was a great night at Bath's Assembly Rooms with a few familiar faces, including Circo – who we're pleased to say won the prize for Bath's best Cocktail Bar/Watering Hole. You can see some of our work for Circo here.

Jelf is a leading independent consultancy providing advice on insurance, employee benefits, healthcare and financial planning. Their 2012 annual report is a look back at the year with an eye firmly on the future.

This is the second year we have worked with Jelf to produce their annual report. The report focuses on the founders as the bedrock of the business in uncertain times. The narrative demonstrates how Jelf’s continued confidence in their strategic intentions and their commitment to long-held values has delivered organic growth. It is a useful document for all of Jelf’s stakeholders, providing the raw data with the objective context needed for understanding the past and for forming a grounded view of the future.