What makes us creative? How do you constantly develop fresh creative ideas, year after year? Do you slip into patterns that make you less creative, relying on solutions that you know have worked in the past? And if so, what can you do to become more creative? These were the questions Bob had started to ask himself. In an effort to explore ways to be more creative, he needed to do something to provide some answers.
As a jazz lover, he embarked on an experiment to fire up his imagination and explore creativity – creating 100 posters over 100 days of the top 100 jazz musicians - documenting his thinking process and what he learnt about being creative along the way.