Planning for the future
Pirong’s want to maintain their position as no.1 retailer of academic diaries, so in preparation for their future ambitions we worked together to define their brand and tell their story. The challenge was to take this trusted brand rooted in tradition and reinvigorate it, helping position it as more fun, personal and forward thinking.
As a family business with a very loyal customer base, it was important that they retain the name. We planned and conducted a workshop, inviting staff and customers to attend, to help define Pirong’s positioning and explore ideas for innovative new products, that are now in development. Sticking with academia as their primary market, a new range of products was developed that supports academic life, from clocks to post-it notes to a broad range of colourful diaries. The new branding takes the ‘P’ representing a book or ribbons from a bookmark and positions Pirong’s as a fun, reliable and personal company.
Services included: brand strategy, workshops, brand identity, guidelines, digital and print communications.
For many years we managed on our own design-wise, slightly erratically, but we muddled through. We have now decided to invest, grow and diversify and it was agreed that we needed a firm brand. We now have this in the work Mytton Williams has done for us. We have a brand that is totally original, neither over commits or restricts us. It is simple, stylish and playful. Not only do we have a clear brand, but we very much enjoyed working with you all and have had excellent value for money.
Robin Pirong, Joint Managing Director, Pirongs