Thermae Bath Spa

Branding a landmark


Brand identity
Naming and strategy
Brand guidelines
Promotional literature

Thermae Bath Spa is the UK’s only natural thermal waters used for 
public bathing and treatments with around 260,000 visitors per year. 
We created contemporary branding and an extensive signage system that reflected the unique appeal of the 
Spa and set it apart from Bath’s 
other attractions. Simple and timeless, the identity has helped establish the spa as a must-visit attraction, worth over £15m to the local economy each year.

Mytton Williams was instrumental in the creation and development of the new brand identity for Thermae Bath Spa. Their creativity allied with clarity of thinking guided us through a challenging process and has resulted in an identity of which we feel very proud.

Peter Rollins, Thermae Bath Spa