Time Out guides
Designing the way forward
Time Out is an internationally renowned brand, synonymous with entertainment and events, and giving its readers the most authoritative guide to what’s happening in their city. This redesign of the Time Out guides, published by Crimson Publishing, helped make the guides more user-friendly and visitor-focused with more emphasis on the high-quality writing and content. It brought them inline with recent brand developments and helped bring through the values and informed, irreverent tone of voice.
“We are delighted with Mytton Williams’ re-design of the Time Out travel guides. They succeeded in improving visual presentation of material and navigation of the guide for the reader, with a fresh look and feel that helped to showcase the content through effective use of space, typography and design features.
They succeeded in maintaining clear links with previous incarnations of the products whilst also developing the style in line with Time Out’s brand direction and Crimson’s vision for the future of the books. This was all achieved thanks to Mytton Williams forming a detailed understanding of the brief, combined with a willingness to work in close co-operation with our in-house team whilst applying their design expertise.”
Andy Riddle, Managing Director, Crimson Publishing