Designing for the Deep
Viper Subsea are a fast growing, innovative engineering company in the subsea oil and gas industry. Bold and confident branding spoke to their audience, built credibility and helped launch their products. The rebrand helped increase sales by 49%, won design awards and led to significant new contracts, agreements and collaborations for product distribution.
The results met with our high expectations and we have receive regular, unsolicited, positive feedback regarding the strength of the branding and the professionalism it portrays. We are confident our branding ensures we stand positively out in the international crowd… Certainly one of the best investments we have made in terms of ROI.
Max Nodder, Business Development Director, Viper Subsea.
We created a brand architecture under the umbrella of the Viper name and developed a naming system for other products. The visual identity was designed to work well in all environments, including on the ocean floor. The V-shaped mark of the logo represents a subsea pipeline and the ocean floor and a ‘connection’ – which represents Viper’s primary product.
Services included: brand strategy, brand identity, design systems, guidelines, name development, website, exhibition material, promotional and technical print, exhibition material.
49% increase in sales after rebrand.
Winner Media Innovation Award.