West of England Design Forum
Inspiration. Education. Collaboration.
Brand identity and guidelines
The West of England Design Forum is the voice of design in the area providing a network for creatives. The organisation wanted to move up a gear and re-engage with their members. A rebrand and new campaign helped increase membership by 30% and won several design awards.
The West of England Design Forum (WEDF) provides a network for designers, acts as a focal point for design information to members and the wider community, engages with other organisations for the benefit of members and educates formally or through informal sharing. It provides a proactive voice for the design industry and links the West of England region with regional, national and international initiatives and organisations.
The WEDF wanted to change its business model, raise the profile of the organisation and increase the number and success of events. Key to the brand strategy was to encourage collaboration, particularly with local creatives. We worked with the team to develop the identity and a wide range of promotional activities. The brand work was recognised in the Cream Awards, Roses Awards and Media Innovation Awards.
Over the years collaborators have included: Taylor Brothers for the print, Positive and Mud for digital work and local illustrators: Ella Beeson, Lucie Sheridan, Sean Alexander, Andrew Joyce, Ben Kirchner, Simon Spilsbury, Charlotte Farmer, Adrian Barclay, Alice Tait and Becca Muir.
Working with Mytton Williams on our rebrand was one of the best pieces of work we did this year. Their professionalism, attention to detail, strategic thinking and great communication made the project a dream. We ended up with an exciting new brand, full of personality and reflecting who we are as a design organization. As a result our membership has increased by 30% in the last 3 months.
Emma Collins, Chair of WEDF