Renowned law firm Addleshaw Goddard wanted help to become the most stand-out brand in the legal sector. They had a logo in place, but needed a new brand identity and communications that re-aligned with their core values. Working together we developed a branding scheme that would show the business impact that their imagination can have.
Addleshaw Goddard work with many of the world’s best-known and most remarkable companies and public sector bodies. They pride themselves on finding imaginative solutions to their clients pivotal business problems, often helping them to achieve the seemingly impossible. But they were concerned that they hadn’t fully tapped into their market potential – that perception and awareness of their brand lagged behind their premium capabilities.
Working together we developed an identity and communications, focusing on the quality, imagination and business impact of their legal service, to create a more memorable, stand-out brand. Taking the theme of ‘Imagination with Impact’ we helped them create a brand, multi-channel marketing campaigns, collateral and an online presence that give them flexibility across channels and show the impact that their imagination can have. Taking their core value of ‘Quality’, and with Addleshaw Goddard's initials ‘AG’ being the chemical symbol for silver, this became the predominant brand colour of choice. Illustrations, unlike those used by any rival firm, have been used to represent the imagination they bring to their work and highlight what they ‘add’ to client relationships.
I've really enjoyed working with the team at Mytton Williams. It's a very personal, responsive service and, ultimately, I'm delighted with their work. They've helped us immeasurably to create, refine and deliver a branding platform that is distinctive, true to our values and has equipped us with the communication tools to compete. I'm looking forward to cranking up our visual impact even further with them.
Brian Macreadie, Head of Marketing
In collaboration with Ink Copywriters and Andy Maslen from Sunfish. Illustrations by Becky Sutherland, Good Wives and Warriors, Sam Hadley and Nic Mac.
