Evolving an existing brand identity and e-commerce site – making it more distinctive, contemporary and consistent across all platforms – for this business that makes tableware using original art and designs and sells it worldwide
- What we did
- Art direction
Avenida Home makes beautiful tableware using original art and designs and sells it worldwide through the store, trade-shows around the world and their e-commerce site. The finished products are elegant, original and sometimes quirky – and always made to the highest standards. Over the years an inconsistency had crept in across different media and promotions, diluting the customer experience. We worked with many of their existing brand elements, but introduced a new typeface, image style and design system to make their brand identity more consistent, more distinctive and to work better across all platforms, especially their website. Timelines were tight and collaboration was key. A key part of the project involved, as many do, building and co-ordinating a team of specialists to bring the project alive.
The avenue became our starting point for the typography and design – with street signs influencing our choice of typeface, the use of caps for headings and white road markings suggesting the dotted dividing rule used throughout the site.
Avenida Home collaborates with artists around the world, to capture creative flair and originality in each of the collections. The cup illustration is by Puddin’head - the creation of Richard McAdam, a Sydney based print maker and illustrator, the fish illustrations are by Danielle Kroll, based in Brooklyn and the wildlife tray illustration is by Patch NYC.
“Mytton Williams helped us take the brand to the next level by communicating who we are and what we do in a simple and effective way. Evolving our existing brand, it now looks more contemporary and consistent and it's easier for us to use. It looks more distinctive and works well across all our platforms – from labels on products to promotional materials and our e-commerce site. We had very tight deadlines and Mytton Williams were very responsive to our needs – we really valued their advice and help co-ordinating all the different people involved. They were a pleasure to work with.“Isabel Saiz, Creative Director & Owner
Above shows the visual identity and website evolution, with the original web home page and logo on the left and the new refreshed home page and logo on the right.
Collaborators: Website build by Field, Brochure illustrations by Tim Vyner