Bath Spa University
Working together for over 18 years to design and produce recruitment material for this leading university to cut-through the noise in a very crowded market.
- What we did
- Brand and recruitment campaigns; digital and motion graphics; exhibition graphics; print and promotional communications.
Keen to embrace change and innovate, we partnered with Bath Spa University to rethink their recruitment strategy pushing them forward and developing a campaign that fits with their brand, raises awareness and increases applications but is also adaptable across multiple platforms.
With UCAS events temporarily halted and the appeal of a more sustainable approach to their marketing, we helped Bath Spa take the prospectus online for the first time. Our aim was to enable more interactivity and the ability to use across iPads at student events in the future.
Bath Spa University have a phenomenal campus and facilities, offering outstanding quality of teaching and the support to enable their students to thrive. Placing this concept at the heart of the campaign, we centred the undergraduate recruitment theme around being with Bath Spa, emphasising the experiences and support they will receive to flourish.
The campaign material has down incredibly well and recruitment numbers have risen as we continue to work with them to build on the campaign.
“Working with Ed, Carl, Hannah and the rest of the Mytton Williams team has been an absolute pleasure. They are extremely knowledgeable about higher education and have supported us with the development of our collateral. They have been more than helpful every step of the way offering insight and helping us meet our deadlines. Nothing is too much trouble and we would recommend their services”Francesca Baker-Pitman, Marketing & Communications Manager
The UCAS stand gave a flavour of the University's creativity and great facilities while clear messaging told who the University is for
We've been working with Bath Spa University since 2006 on everything from resident handbooks to event identities
Sub-brand identity and communications
Collaborators: Photographers over the years have included Marcus Ginns and Fernando Manoso