Brand identity and print communications for this professional services membership organisation, helping maintain renewals and resulting in being selected as one of the covers of the year by Creative Review.
The PM Forum provides insights and inspiration for everyone involved in the fast-developing field of professional services marketing. Our research and interviews informed the brand narrative, and the brand development work distilled a set of core messages that were consistently used across all platforms to reinforce the benefits of membership. One of their key marketing tools is their monthly magazine, first published in 1993, which we reinvigorated with a complete overhaul of the design format. This included a unique creative approach to each front cover, with an ongoing series of thought-provoking and contemporary visual interpretations of the key topic for each edition. The work has received consistently good feedback and helped maintain membership renewals.
“Clever editorial design might not be what you’d automatically expect from a magazine aimed at marketers working in professional services such as law and accounting, but it’s proof that content is not a barrier to creating engaging covers.
Magazine Covers of the Year, Creative Review
“Our competition has increased and marketing has moved on. We need to talk to our audience in a different way and Mytton Williams has helped us engage with our readers by designing magazine covers that are contemporary and reflect this shift... They take quite specific subjects and create clever and memorable ideas that really resonate with our readers. We are delighted with the results and continually get good feedback.”
Nadia Cristina, Managing Editor at PM magazine and co-founder of PM Forum