An independent school that needed to refocus on their unique strengths to give them brand communications and campaigns that stood-out from the crowd. As a result, applications have remained high in this highly competitive market, with a doubling of attendees at a recent open event.
- What we did
- Marketing campaigns; Print materials; Website design
Queen Elizabeth’s Hospital Senior School has existed since 1590. Originally, it provided an education for boys who, for centuries, were distinguished by their ‘blue coats‘. As with other organisations with a long-standing history, they have a coat of arms, and over more recent years have accumulated a range of communications to explain their offer.
To update their promotional material we reviewed their brand identity elements and wanted to hone-in on what would sharpen them visually. We focused on what was different and distinctive, from colours and typography to having a ‘Q’ in a name. We enlarged the Q and created a campaign based on a ‘Q&A’ aimed at parents and students. This gave them a print and digital campaign that was uniquely theirs and conveyed a sense of conversational openness across all that they did. Recent work has included an Alumni campaign around the school – showing how pupils have progressed over the years into different careers.
Mytton Williams spent a lot of time ensuring that they understood exactly what we were looking to achieve. We ended up with exactly what we wanted, which was a prospectus that conveyed the heart of QEH and didn’t look like your average school prospectus, but was also very authentic and real. The advertising campaign has worked extremely well in conjunction with the prospectuses, conveying the same key messages in an eye catching way. Our Sixth Form campaigns and the most recent Sixth Form prospectus have proved particularly effective, with over double the number of attendees at this year’s open event and, for the first time ever, we are now looking at having to run two open events for our Sixth Form. The team are very flexible and easy to work with – we have really enjoyed working with them.Emily Down, Head of Marketing & Communications
The ‘Q&A‘ idea was carried through to Senior and Junior Prospectuses and other related print communications.
To help the school keep in touch with alumni, we designed 1590 – a newspaper with a selection of stories, articles and events.
Thanks so much for your brilliant design work. Feedback has been unanimously positive – with all the generations of OEs enjoying the first issue of 1590.James Bailey, Alumni Relations & Events Coordinator