A complete rebrand and implementation for this law firm that achieved a 52% increase in the amount of time their customers spent on their website. The firm merged a few years after the rebrand.
This leading law firm wanted to reinforce their reputation with existing clients and get their target audiences to clearly see the quality of their people and approach, the range of services and their international reach. Building on their approach of offering clear and practical advice, we developed the simple brand proposition of 'clear and to the point advice' which helped drive the new, bold identity and website.
“Mytton Williams developed a powerful visual identity that really captures our personality and differentiates us from the competition. The impact has been excellent and not just in one area, the stats are showing that people are spending longer on our website.”
Diane Belford, Head of Business Development
Collaborators: Thought & Mortar