On Group were looking to launch a new range of collagen-based products aimed at the sport and exercise market. They needed a new brand that reflected their core values and would attract ambassadors
Passion and sport are at the heart of U Perform, a new range of science-led, performance driven, cutting edge products by the same team at Proto-col. The product range, developed by Proto-col’s CEO James Greenwell and Olympian and Sports Scientist Greg Whyte OBE, is aimed at active people who enjoy sport and exercise, enhancing and optimising their performance and recovery.The challenge was to create a brand for the product range that would stand it apart from the main Proto-col brand, and ensure it stood out from other sports nutrition products in the highly competitive market. With Olympians Greg Whyte and Amy Williams endorsing the brand, they also wanted to attract more high profile ambassadors to help promote the products and needed a smart, credible brand that would appeal to athletes. Taking the idea of ‘personal best’ as a starting point, we created a brand identity that incorporates the U in the running track. The bold black and gold brand colours are an elegant combination that helps it to stand out.
“Mytton Williams guided us brilliantly to create a strong, clean brand identity for U Perform. It reflects who we are, our background in sport and what we stand for. It also makes us stand out from the rest! As a new brand, in a highly competitive sports nutrition market, it’s imperative that we can display our uniqueness. Our audience noticed and they love our branding! Bob and his team showed their expertise in this project and added incredible value to our crucial branding exercise.”
James Greenwell CEO & Greg Whyte O.B.E.
