This innovative engineering company in the subsea oil, gas and offshore renewables industry needed a brand to boost credibility and launch their new product range. As a result, sales increased by 49% and the company won significant new contracts.
With no track record as a product manufacturer and supplier, Viper Subsea decided that a strategic re-appraisal of their brand identity was required to properly support the launch of the cutting-edge V-Lock hydraulic stab-plate. Working directly with the management team, we created a strong, robust brand, with distinct imagery and striking colours that ensured they were visible and stood-out in the market place. We created a confident and clear naming system for the products: V-Lock, V-Connect, V-Slim and developed a brand launch strategy to support the range. The branding won a Media Innovation Award and the company went on to win a New Enterprise Award.
“We set out to get support for developing a product brand. We ended up re-branding the business and developing a branding framework through which we can now introduce all of our future products. This has been the best investment in terms of value for money that Viper Subsea has ever made.”
Max Nodder, Director
Collaborators: Mud Digital; Photography by Marcus Ginns