With a new head office, this national law firm needed their brand updated but without forgetting their 300-year history. A new brand made them stand out for what they continue to do best, while embracing a new era of change.
Wilsons have built lasting partnerships with their clients for more than 300 years, offering legal support at key milestones in their lives, often for many generations of the same family. It’s an approach that’s served them well, leading to business expansion, more staff and a new head office. We interviewed partners, long-standing and new, and a brand based on ’simply expert, thoroughly individual’ was developed. This strong central idea expresses the belief that was running though Wilsons at all levels – simple and clear advice from individuals who care about the individuality of others. The branding reflects that sense of individuality, with an emphasis on craftsmanship in everything, from the art on the walls to the choice of events that they sponsor.
“Working with Mytton Williams has been a great pleasure. They are clearly knowledgeable, always accessible and were not afraid to push boundaries and challenged any ‘stayed views’ diplomatically, exactly what you need from an agency.”
Louise Steventon, Marketing Manager