Brand Stand Out Bob Mytton June2020

How do we make our brand stand out?

This is a question I've heard many times from people in professional services. In this article, I wanted to share some thoughts about building a brand so it can be easily recognised, remembered and understood.


Makers event_1

Stories from the Makers of Bath

On 3rd March we hosted ‘Stories from the Makers of Bath’ – an evening bringing makers and creatives together, to learn from one another, to be inspired and to share stories.


NHYES Linked in

NH–YES

We’re extremely proud to help promote a ‘passion project’ created in 2018 by Carl Godfrey, one of our designers. He wanted to thank the NHS by raising funds for them. The result was an enamel pin badge that says “NH-Yes” using the signature blue and white typography of the health service.


MW Seeing Red Mytton Williams

Seeing Red in Corporate Blue

The exclusivity of a Tiffany blue box; the value of a Hermes orange bag, the reassuring green glow of a BP petrol station late at night. We all make colour associations. Colours are emotive and have real impact, so where does good colour choice begin?


MW Journal Tone Of Voice Mytton Williams

Talking about tone of voice

Every company has a tone of voice, but developing the right tone of voice is a real craft. What impression are you giving your customers?


Continuous animation for article

You talking to me?

When did you last go out and take a look at your customers? Not just make assumptions or check the stats, but actually observe them or speak with them about who they are and what they want?


Shutterstock 1036558993 MW Point

What's your point exactly?

Each day we're likely to see 3,500 branded messages. Everyone is vying for our attention. How do you get your key messages through?


Made-in-bath-journal

Made in Bath

18 creatives, craftspeople and innovators pushing boundaries around the world.


Werkhouse-journal

Werkhouse

Industry-led design training – are young designers learning the right skills from University for today’s commercial world?


20yrs Futureof Branding Pink Mytton Williams

Reflections on 20 years: Part 4 The future of Branding

Thoughts on running a design studio for 20 years – by Bob Mytton


20yrs Advicefor Younger Self Blue Mytton Williams

Reflections on 20 years: Part 3 Advice for my younger self

Thoughts on running a design studio for 20 years – by Bob Mytton


20yrs Difficult Moments Green Mytton Williams

Reflections on 20 years: Part 2 Difficult Moments

Thoughts on running a design studio for 20 years – by Bob Mytton


20yrs Changes Yellow Mytton Williams

Reflections on 20 years: Part 1 Changes

Thoughts on running a design studio for 20 years – by Bob Mytton


Jazztypes-journal

JazzTypes

What makes us creative? How do you constantly develop fresh creative ideas, year after year? Do you slip into patterns that make you less creative, relying on solutions that you know have worked in the past?

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