How do we make our brand stand out?
This is a question I've heard many times from people in professional services. In this article, I wanted to share some thoughts about building a brand so it can be easily recognised, remembered and understood.
Stories from the Makers of Bath
On 3rd March we hosted ‘Stories from the Makers of Bath’ – an evening bringing makers and creatives together, to learn from one another, to be inspired and to share stories.
NH–YES
We’re extremely proud to help promote a ‘passion project’ created in 2018 by Carl Godfrey, one of our designers. He wanted to thank the NHS by raising funds for them. The result was an enamel pin badge that says “NH-Yes” using the signature blue and white typography of the health service.
Seeing Red in Corporate Blue
The exclusivity of a Tiffany blue box; the value of a Hermes orange bag, the reassuring green glow of a BP petrol station late at night. We all make colour associations. Colours are emotive and have real impact, so where does good colour choice begin?
Talking about tone of voice
Every company has a tone of voice, but developing the right tone of voice is a real craft. What impression are you giving your customers?
You talking to me?
When did you last go out and take a look at your customers? Not just make assumptions or check the stats, but actually observe them or speak with them about who they are and what they want?
What's your point exactly?
Each day we're likely to see 3,500 branded messages. Everyone is vying for our attention. How do you get your key messages through?
Made in Bath
18 creatives, craftspeople and innovators pushing boundaries around the world.
Werkhouse
Industry-led design training – are young designers learning the right skills from University for today’s commercial world?
Reflections on 20 years: Part 4 The future of Branding
Thoughts on running a design studio for 20 years – by Bob Mytton
Reflections on 20 years: Part 3 Advice for my younger self
Thoughts on running a design studio for 20 years – by Bob Mytton
Reflections on 20 years: Part 2 Difficult Moments
Thoughts on running a design studio for 20 years – by Bob Mytton
Reflections on 20 years: Part 1 Changes
Thoughts on running a design studio for 20 years – by Bob Mytton
JazzTypes
What makes us creative? How do you constantly develop fresh creative ideas, year after year? Do you slip into patterns that make you less creative, relying on solutions that you know have worked in the past?