Modernising any organisation with significant heritage is about finding the balance between an exciting sense of the future with the solid accomplishments of the past. This intellectual property firm embraced the process and came out stronger than ever.
Abel & Imray is one of the longest established IP firms in the UK. Founded in 1871, it specialises in patent and trademark law. Following initial discussions around improving their website we recommended reviewing their identity to fully reflect the company and its ambitions. Having successfully worked with traditional legal and professional services before, we recognised the issues and potential. We listened extensively across the team of partners and with clients to understand their views. The creative route built on the core idea of protection, and we designed a bold new brand identity that is distinctive, adaptable and easy to apply across all media. It provided a platform and brand toolkit for promoting the firm, resulting in a 39% increase in visitors to the website.
“Working with Mytton Williams has been notable on two counts. Firstly, their professional skills in creating and helping us implement a new brand have been excellent, and we have received a great deal of positive feedback following the change. Secondly, on a personal level, they made working on the project a fun, enjoyable, experience. I have no hesitation in recommending them to others.
Rhys Williams, Partner, Abel & Imray