A new name, brand and approach for this ambitious finance marketing company. In a shifting market E-finity Leads acquired an innovative company with a suite of digital brands – they needed a brand that would fit.
While others wait for customers to come to them, Candid‘s brands attract them. With a simple no nonsense approach, they talk like real people and truly engage with their audience.
The new name needed to be simple to say, meaningful and memorable. It needed to attract staff, appeal to brokers and reassure partners and the public.
“Mytton Williams were a pleasure to work with, offering an opinion that wasn't possible for us to envisage at times, but every point was justified in line with the original brief – something which was very important to us. They gathered opinions from a variety of stakeholders and produced what is now a very successful brand. We have received a great amount of praise regarding the nature of our new image and messaging, many clients and customers have said they appreciate the tone of what we do and why. We can only see the business growing further and the strength of our brand will have a major contribution in forming new partnerships along the way.“
Joshua Sargent – General Manager
