A new boutique hotel in Bath needed a name, identity and communication material. And it needed it all in just under 3 months. With close collaboration we delivered the new brand. After two months of trading they were operating at 90% occupancy and were selected in The Guardian’s Top 50 places to eat.
With over 450 places to eat and thousands of rooms to stay in, standing out and being memorable was vital to this new townhouse opening in Bath. Fortunately, this new boutique hotel offers something a little different – a restaurant serving eight small seasonal dishes, each paired with the perfect wine and eight guest rooms in the boutique hotel above. The name and brand identity reflect their approach to hospitality. The simple graphic logo allows for playfulness across the hotel’s materials and enables the attention to detail reflected in the hotel to come through in textures and tactile materials. The project won a Gold award at the Transform brand awards for best visual identity.
A dose of restrained, elegant cool in the centre of Bath, this restaurant with rooms opened in August with an idiosyncratic pitch: eight bedrooms, and eight medium-sized plates on the dinner menu. Throw in a candlelit bar with emerald, navy and glinting copper and you have the perfect glamorous urban retreat.
The Guardian
50 of the best hotels and B&Bs in the UK
“We had a vision of what we wanted to achieve but getting Mytton Williams involved was the best thing we could’ve done. They really took time to understand us, and somehow managed to capture exactly what we were trying to achieve in a way that we never expected.
Our occupancy and bookings are higher than we could’ve hoped for and the feedback has been amazing.”
Ajay Chathley, Owner, Eight
Collaborators: Photography by Nick smith, Web Build by Made by Field