Marlin Communications is an independent, leading provider of business communications and technology solutions, including voice, data, mobile, video and network security. Following their departure from another group, we developed a new name and brand identity in a matter of months.
After 20 years, the company left a telecoms group to be independent and needed a new name and identity. They have built up a reputation for providing an excellent service, designing and delivering end-to-end business communications systems that help companies connect, collaborate and grow. Using telecoms and technology they help make businesses be more flexible, efficient and productive. It could be voice, video, mobile, cloud and security solutions or a combination of these – whatever a client needs to solve their unique challenges.
Following in-depth research and interviews, the idea of streamlined communications led to the new name and identity – something that not only reflected their approach but would be distinctive, memorable and stand out in a highly competitive market. Developed within a few months, we worked closely together to produce identity guidelines, covering everything from icons to campaigns, for the internal team to roll-out the new brand.
It has been fantastic working with Mytton Williams on our brand identity. As a company, we have grown the business and have branched away from another group, so needed a brand identity to reflect this change. Our client base was solid and customer retention high, so it was important that we retained the trust and reputation we have built up over the years.
Mytton Williams took the time to really understand our business and have developed a new name and a brand identity that we are delighted with. Our timescales were tight, but Mytton Williams were responsive, and with a rigorous process in place, delivered the project in time and on budget. We now have a strong brand that perfectly captures our growing business and will serve us for years to come.
Paul Oaten, Head of Marketing, Marlin Communications
