Hand-made stands for quality, but it also leads to small differences, which is not something department store customers are necessarily used to. This successful team of designers was expanding their business into major retail outlets in Asia and the US. Designers have their own exacting standards and we joined forces with them to raise the overall quality of the brand, packaging and marketing materials. Working with copywriters Ingram and MacIntyre, we developed the brand story and messaging. One small addition designed to assist in-store sales were tear-off information pads for placement on display pieces. But the big picture was to make the brand message as unique as the furniture. For this we went to the source of the beauty and the company’s USP, and had whole sections of French Burgundy Oak sent over so we could work straight from the tree, retaining every tiny aspect of grain and texture.