A leading law firm needed a rebrand to help bring them together and move them forward. After close collaboration with their marketing team and leading partners they’ve now got the tools they need to build their reputation for both personal and commercial clients.
From multinational mergers to advising generations of families from all backgrounds, Trethowans have strong a reputation as one of the south’s leading law firms. But spread across five offices and expanding they were conscious of silos forming. Marketing spend was being split – and cross-selling opportunities were being lost. On top of this the brand was looking ’tired and generic’ and not a reflection of an ambitious firm ready for the future.
The new brand has the firm’s proudly held values at its heart – ‘Law. As it should be.’ A line that encapsulates their firm belief that egos should be left at the door, as well as the importance of getting the details right in everything they do. With the amount of templates, contracts and 20ft signs in place, changing the logo wasn’t appropriate. But shifting everything from their office interiors to their online presence has given the brand new life. A friendly tone of voice and engagingly quirky illustrations work for all strands of the business and has become a brand all partners can be proud of.
Collaborators: Illustrations by Tommy Parker; Ink Copywriters: Staff photography by Nick Smith
