This organisation for designers wanted to change its business model, raise the profile and increase activities. The rebrand became a Roses creative award winner and WEDF membership went up by 30% in the first three months after launch.
The West of England Design Forum was originally formed in 2006 by a bunch of passionate designers who wanted to create a place to come together, be inspired and promote design. The idea took-off and as the Forum became a booming network it wanted to embrace an agenda of creating even greater impact. To signal this growth and ambition we rebranded WEDF as the ‘voice of design’ in its region, reflecting an energetic, inspirational, and informal organisation. The new identity needed to be dynamic, bold, simple and fun. It includes a multi-coloured palette conveying the variety and constant change of the design scene and the use of inspirational design quotes. To include the wealth of design talent, we then initiated a collaboration with local illustrators and designers to add originality and fun to the relaunch materials.
“Working with Mytton Williams on our rebrand was one of the best pieces of work we did this year. Their professionalism, attention to detail, strategic thinking and great communication made the project a dream. We ended up with an exciting new brand, full of personality and reflecting who we are as a design organisation. As a result our membership has increased by 30% in the last 3 months. What’s more our ongoing relationship means all our communications are given the same attention, creativity and always delivered on time.”
Emma Collins, Chair