The West of England Design Forum was originally formed in 2006 by a bunch of passionate designers who wanted to create a place to come together, be inspired and promote design. The idea took-off and as the Forum became a booming network it wanted to embrace an agenda of creating even greater impact. To signal this growth and ambition we rebranded WEDF as the ‘voice of design’ in its region, reflecting an energetic, inspirational, and informal organisation. The new identity needed to be dynamic, bold, simple and fun. It includes a multi-coloured palette conveying the variety and constant change of the design scene and the use of inspirational design quotes. To include the wealth of design talent, we then initiated a collaboration with local illustrators and designers to add originality and fun to the relaunch materials.