The craft beer world is full of eclectic flavours, unusual names and experimental artwork. But it can be hard to stand out when so much is happening. Electric Bear needed a brand that would be instantly recognisable on everything from their beer pumps, cans and vans to their DJ listings, website and social channels.

Electric Bear has undergone some changes over the past few years, and with a new owner in place, they were looking to grow. We worked closely with their incredibly passionate team to create a fitting brand that would appeal to a broader market without alienating the core audience.

While the ethos of the company is all about making the best beer possible, the tap room’s relaxed industrial setting, street food and DJs provide a creative, irreverent alternative to Bath’s typical perceptions. The line ‘Brewed on the Edge of Bath’ helped communicate their spirit and their location. A distinctive visual identity helped to capture their character and ensured that the team had everything they needed to keep the material consistent and instantly recognisable.