FleetCheck
FleetCheck
A new brand identity and flexible design system were created for the company behind the UK’s most recommended fleet management software. These support future growth and reflect the company's character, ambitions, and personal approach.
FleetCheck simplifies the complex process of managing fleet vehicles, making it more efficient and safer. While successful, it faced challenges with an outdated brand identity that lacked a clear system for its growing levels, sub-brands, and apps. The logo and identity didn’t convey the simplicity or distinctiveness of its software, appearing more functional than unique.
Central to their identity was a tick symbol, beloved internally but commonplace. After extensive consultation and exploration, the tick evolved into a distinctive mark—three ticks forming an ‘F’ for FleetCheck. A clean, consistent typographic system and a versatile design framework were introduced, enabling the identity to seamlessly support everything from campaigns to the software interface.
Industry
Technology
What we did
Brand Strategy
Messaging
Brand Identity
Website
Print
Digital
“Mytton Williams’ patience and ideas guided us through a sometimes challenging process. We've had unanimous positive feedback from our partners and internally our staff have really got behind it. We're delighted with the results.”
Peter Golding, Founder & Managing Director
“Mytton Williams’ patience and ideas guided us through a sometimes challenging process. We've had unanimous positive feedback from our partners and internally our staff have really got behind it. We're delighted with the results.”
Peter Golding, Founder & Managing Director
Collaborators
Chris Moody – Mobius Strategy
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