D Young & Co LLP
D Young & Co LLP
A modernised and simplified rebrand positioned this leading international patent and trademark firm as highly professional yet approachable. Launched in 2010, the rebrand aimed to enhance their profile, differentiate their services, and support business development. By getting to know the firm deeply, we identified its strengths: a strong pedigree of expertise paired with a personable, relationship-focused approach. These values informed the brand identity, featuring employee photos throughout, even on business cards, to highlight their personal touch. The refreshed website increased traffic by 75%, boosted enquiries and newsletter sign-ups and fostered greater internal engagement with business development, core values, and the firm’s USPs.
Industry
Professional Services
What we did
Strategy
Messaging
Brand Identity
Website
Signage & Wayfinding
Campaigns
Print
Digital
Collaborators
Ink Copywriters, Illustrations by Jonathan Calugi and Adrian Johnson
Looking to transform your business?
Looking to transform
your business?
More case studies
link/script-ip
Strategy,
Brand Identity,
Messaging,
Website,
Print,
Digital,
Strategy, Brand Identity, Messaging, Website, Print, Digital,
Brand Identity,
Narrative,
Messaging,
Brand Identity,
Brand Guidelines,
Motion,
Digital,
Art Direction,
Brand Identity, Narrative, Messaging, Brand Identity, Brand Guidelines, Motion, Digital, Art Direction,
Naming,
Brand Identity,
Messaging,
Print,
Digital,
Naming, Brand Identity, Messaging, Print, Digital,
More case studies
link/script-ip
Strategy,
Brand Identity,
Messaging,
Website,
Print,
Digital,
Strategy, Brand Identity, Messaging, Website, Print, Digital,
Brand Identity,
Narrative,
Messaging,
Brand Identity,
Brand Guidelines,
Motion,
Digital,
Art Direction,
Brand Identity, Narrative, Messaging, Brand Identity, Brand Guidelines, Motion, Digital, Art Direction,
Naming,
Brand Identity,
Messaging,
Print,
Digital,
Naming, Brand Identity, Messaging, Print, Digital,
Other experience
Abel & Imray
Rebrand and implementation programme for this intellectual property firm, resulting in a 39% increase in visitors to the website and providing a platform for growth to attract new staff and clients.
Wilsons Law
Brand strategy, identity and full implementation programme for national law firm Wilsons, bringing through their 300 year history into a distinctive design system.
Trethowans
A leading law firm needed a rebrand to help bring them together and move them forward. After close collaboration with their marketing team and leading partners they’ve now got the tools they need to build their reputation for both personal and commercial clients.
Other experience
Abel & Imray
Rebrand and implementation programme for this intellectual property firm, resulting in a 39% increase in visitors to the website and providing a platform for growth to attract new staff and clients.
Wilsons Law
Brand strategy, identity and full implementation programme for national law firm Wilsons, bringing through their 300 year history into a distinctive design system.
Trethowans
A leading law firm needed a rebrand to help bring them together and move them forward. After close collaboration with their marketing team and leading partners they’ve now got the tools they need to build their reputation for both personal and commercial clients.