Script is a firm of approachable experts that has protected IP on innovations that most of us have in our pockets, cars, and homes. But with an out-dated identity holding them back, they needed a brand that would articulate their difference and attract more high-tech clients and high-calibre people.

The legal world is a competitive one – it’s a sector moving away from traditional work environments and towards different pricing models. With the commoditisation of the IP market, standing out and being clear about your offer is crucial. Script’s strong values and expertise are at the heart of what they do. Trusted to bring attention to the good and bad with honesty and expertise – making the complex simple for their clients.

Highlighting the ‘ip’ in their name was the starting point for a visual language used to identify and highlight what’s key. Their values and contemporary approach come through with direct, simple messaging and strong, simple graphics combined with animation.