Addleshaw Goddard
Addleshaw Goddard
Addleshaw Goddard, a renowned law firm, sought to become the most distinctive brand in the legal sector. While they had a logo, they needed a fresh identity and communications strategy aligned with their core values. Together, we created a brand that highlights the business impact of their imagination.
Serving many of the world’s top companies and public sector organisations, Addleshaw Goddard is known for solving pivotal business challenges with imaginative solutions. However, they felt their brand's perception didn’t reflect their premium capabilities.
We crafted an identity and communications under the theme "Imagination with Impact," showcasing their quality, creativity, and business influence. The branding incorporates silver (reflecting their initials, AG, as the chemical symbol for silver) and distinctive illustrations, setting them apart from competitors. The result is a versatile, standout brand supported by multi-channel campaigns, collateral, and a dynamic online presence.
Industry
Professional Services
What we did
Narrative
Messaging
Art Direction
Brand Identity
Motion
Digital
Brand Guidelines
Surreal Times Animations
Engaging & award-winning infographic campaign, launched during Covid, outlining the key issues many businesses were facing during these uncertain times, and reinforcing how AG could help.
Origami Animations
With company finances under pressure, this intriguing ‘release tension and improve strength' campaign, focusing on balance sheets, highlights how AG helps companies to protect themselves.
“I’ve thoroughly enjoyed working with the team at Mytton Williams. Their personal, responsive service has been invaluable, helping us create a distinctive branding platform true to our values. I’m excited to further elevate our visual impact with them.”
Brian Macreadie, Head of Marketing
“I've thoroughly enjoyed working with the team at Mytton Williams. Their personal, responsive service has been invaluable, helping us create a distinctive branding platform true to our values. I'm excited to further elevate our visual impact with them.”
Brian Macreadie, Head of Marketing
Collaborators
Copywriting by Ink Copywriters and Andy Maslen from Sunfish. Illustrations by Becky Sutherland, Good Wives and Warriors, Sam Hadley and Nic Mac
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