STIGA
STIGA
Brand identity and design system development for Stiga, a leading pan-European brand specialising in innovative garden equipment, including cordless leaf blowers, ride-on lawn mowers, and robot mowers.
Founded in Sweden in 1934, Stiga distributes powered garden tools and lawnmowers across Europe and beyond. We refined their brand positioning, updated their visual identity, and delivered comprehensive brand guidelines to support their growth plans. With three product ranges—Essential, Experience, and Expert—plus proprietary innovations like ePower batteries, petrol engines, and blades, the challenge was to unify these elements within a cohesive design system.
Collaborating with Turner Dymond and Ink copywriters, we developed the "green-fingered engineers" brand concept. After thorough research, interviews, and visits to Stiga's Italian headquarters, we delivered an identity system and detailed guidelines for consistent use across the organisation.
Industry
Technology
What we did
Brand Research
Strategy
Brand Identity
Brand Guidelines
Brand identity and design system development for Stiga, a leading pan-European brand specializing in innovative garden equipment, including cordless leaf blowers, ride-on lawn mowers, and robot mowers.
Founded in Sweden in 1934, Stiga distributes powered garden tools and lawn mowers across Europe and beyond. To support their growth plans, we refined their brand positioning, updated their visual identity, and delivered comprehensive brand guidelines. With three product ranges—Essential, Experience, and Expert—plus proprietary innovations like ePower batteries, petrol engines, and blades, the challenge was to unify these elements within a cohesive design system.
Collaborating with Turner Dymond and Ink copywriters, we developed the "green-fingered engineers" brand concept. After thorough research, interviews, and visits to Stiga's Italian headquarters, we delivered an identity system and detailed guidelines for consistent use across the organization.
Industry
Technology
What we did
Brand research
Strategy
Brand identity
Brand guidelines
Collaborators
Turner Dymond and Ink Copywriters
Looking to transform your business?
Looking to transform
your business?
More case studies
Art Direction,
Brand Guidelines,
Campaign Identity,
Print,
Promotional Materials,
Art Direction, Brand Guidelines, Campaign Identity, Print, Promotional Materials,
Strategy,
Brand Identity,
Messaging,
Motion,
Digital,
Strategy, Brand Identity, Messaging, Motion, Digital,
link/endomag
Brand Architecture,
Product Identity Kit,
Brand Messaging,
Visual Tool Kit,
Brand Architecture, Product Identity Kit, Brand Messaging, Visual Tool Kit,
More case studies
Art Direction,
Brand Guidelines,
Campaign Identity,
Print,
Promotional Materials,
Art Direction, Brand Guidelines, Campaign Identity, Print, Promotional Materials,
Strategy,
Brand Identity,
Messaging,
Motion,
Digital,
Strategy, Brand Identity, Messaging, Motion, Digital,
link/endomag
Brand Architecture,
Product Identity Kit,
Brand Messaging,
Visual Tool Kit,
Brand Architecture, Product Identity Kit, Brand Messaging, Visual Tool Kit,
Other experience
Dyson
Publication design for Dyson, the British technology company, to communicate their stance on sustainability and set out the challenges of ‘sustainable engineering’ for businesses, engineers, politicians and their customers.
Whisper Controls
Brand identity for Whisper, a new, specialist, nationwide B2B distributor of domestic heating and cooling electronic and electric Controls, with a particular focus on smart home heating controls.
Fast
Rebrand for this global technology firm – Fast, a world leader in enterprise search solutions. It was sold to Microsoft for $1.2bn two years after the rebrand and won nine design awards.
Other experience
Dyson
Publication design for Dyson, the British technology company, to communicate their stance on sustainability and set out the challenges of ‘sustainable engineering’ for businesses, engineers, politicians and their customers.
Whisper Controls
Brand identity for Whisper, a new, specialist, nationwide B2B distributor of domestic heating and cooling electronic and electric Controls, with a particular focus on smart home heating controls.
Fast
Rebrand for this global technology firm – Fast, a world leader in enterprise search solutions. It was sold to Microsoft for $1.2bn two years after the rebrand and won nine design awards.