Endomag
Endomag
Endomag's technology is world-leading. Their family of products is becoming the new standard in breast cancer care, used by over 350,000 patients in more than 45 countries. With a top-level brand in place, they needed their products to look the part and work as a family across their communications.
Endomag’s products mark cancer in various ways, from marking tumours with an unbreakable magnetised seed to making a fluid easier to locate with their ergonomic sensor. All of their products allow their patients to have the best standard of cancer care.
The medical world is full of brands that look as you would expect – a clinical feel of pale greys and light blues. Endomag had an opportunity to stand out with a product range that felt scientific, while being warm and approachable. An identity that would appeal to practitioners and patients.
We developed the brand architecture and sub-brands into a coordinated design system, examining messaging and identity elements to provide the necessary tools and assets for consistent communications.
Industry
Pharmaceutical
What we did
Brand Architecture
Product Identity Kit
Brand Messaging
Visual Tool Kit
Transatlantic Breast Cancer Conference
We designed the identity for the Transatlantic Breast Cancer Collaborative (TBCC), a conference that unites a network of 70 industry-leading physicians from four continents to discuss, debate, and define the future of breast cancer care.
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