The Greenrail Project
The Greenrail Project
The Greenrail Project is an NGO that makes a real difference to people worldwide. By identifying talented agricultural entrepreneurs and giving them the skills and backing they need, they help change the fortunes of communities both now and in the future. As a new organisation needing to stand apart in a crowded market, they needed a brand to help build trust and establish them as a leading force for good.
The brand identity is positive and optimistic. We were careful not to patronise those from less fortunate backgrounds but to celebrate them and emphasise the difference they can make to their communities. The iconic and flexible logo combines the agricultural emphasis of the work with a stylised compass. It acts as a mark of quality and, along with other ownable identity elements, helps the brand stand apart.
Industry
NGO
What we did
Strategy
Messaging
Brand Identity
Website
Print
Digital
“Having worked with the Mytton Williams team very successfully before, I had no doubt that they would establish a brand identity that reflects the soul and ethos of The Greenrail Project. I would have no hesitation in recommending this brilliant team.”
Arden Ng, Founder, The Greenrail Project
“Having worked with the Mytton Williams team very successfully before, I had no doubt that they would establish a brand identity that reflects the soul and ethos of The Greenrail Project. I would have no hesitation in recommending this brilliant team.”
Arden Ng, Founder, The Greenrail Project
Collaborators
Web Build by Kaleido Grafik, Copy by Maf Bishop
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