A simplified and modernised rebrand positioned this leading partnership of international patent and trademark attorneys as a highly professional and well-regarded firm staffed by friendly and approachable experts. The new branding and digital communications increased traffic by 75%.
When we began working with D Young & Co in 2010, the aim of the rebrand was to enhance the company profile, differentiate its offering and support the firm’s business development activities. Getting to know the company inside out, we identified key strengths, notably the firm’s distinctive pedigree in terms of its expertise, supported by the friendly engagement of their teams, with their readiness to go that extra mile to build relationships. These attributes underpin the brand identity, and are reflected in images of actual employees throughout - even the business cards feature photographs of the named individual. Following the rebrand, the refreshed website increased traffic by 75%, general enquiries and newsletter subscriptions. Internally, there was increased interest and help with business development and a greater understanding of core values and the USPs of the firm.
“Beautifully designed”
The Times (review for the trademark book)
Collaborators: Ink Copywriters; Illustrations by Jonathan Calugi and Adrian Johnson.
