After developing a clear and contemporary identity for this University with strong values and academic track record, we have developed numerous campaigns that engage with the aspirations and lives of students.
We have worked with St Mary’s University based in Twickenham, London, since 2006, developing the visual identity and designing many external and internal communications across online platforms, in print and in the built environment. Every year we work on the recruitment campaign developing the prospectus and promotions. Other recent projects have included the ‘Love it? Share it.’ campaign and refreshing the design of their website.
The recruitment campaign for 2021, builds on the vision for the future – a focus on people and place, centred on the campus community. We commissioned an illustration to bring alive the community and leafy location, close to the River Thames and London. Students and alumni feature throughout, sharing their stories and how St Mary’s has helped them on their career path. Facts and figures dotted throughout bring alive the benefits.
We worked closely with the marketing team to redesign the website and develop a typographic and visual system to work across all screens. Key to this was to ensure flexibility for the wide range of content, while helping highlight the people, places, facts and figures to emphasise the benefits.
An important and unique selling point of the university is the wonderful leafy campus and its location – next to the River Thames and a short train ride to the centre of London. To communicate all this we commissioned an illustration by Neil Stevens, which ensured the campaign material was distinctive and memorable.
Collaborators: Photography by Marcus Ginns, Fernando Manoso, Sarah McKenna; Illustration by Neil Stevens
