PM Forum
PM Forum
Brand identity, print communications, and editorial design for this professional services membership organisation engaged readers, strengthened renewals, and evolved the brand—earning recognition as one of Creative Review’s covers of the year.
The PM Forum provides insights and inspiration for professional services marketers. Our research shaped the brand narrative, distilling core messages consistently applied across platforms to highlight membership benefits. Their monthly magazine launched in 1993, underwent a design overhaul, which we’ve continually refined. Each cover presents a unique, contemporary interpretation of the key topic, earning positive feedback and supporting membership retention.
Industry
Professional Services
What we did
Strategy
Brand Identity
Messaging
Campaign
Print
Digital
Website
“Clever editorial design might not be what you’d automatically expect from a magazine aimed at marketers working in professional services such as law and accounting, but it’s proof that content is not a barrier to creating engaging covers.”
Magazine Covers of the Year, Creative Review
“Clever editorial design might not be what you’d automatically expect from a magazine aimed at marketers working in professional services such as law and accounting, but it’s proof that content is not a barrier to creating engaging covers.”
Magazine Covers of the Year, Creative Review
The 2023 update focused on the interior spreads, injecting more pace and a greater emphasis on the use of photography and other imagery. It also introduced a new grid and new fonts for a more modern approach that is easier to read and more engaging.
Revised editorial design
“The team at Mytton Williams are first class. Their support in the refreshed design of PM Magazine has been excellent, and their herculean efforts in the creation of each issue of the magazine makes them a joy to work with.”
Matt Baldwin, Editor
“The team at Mytton Williams are first class. Their support in the refreshed design of PM Magazine has been excellent, and their herculean efforts in the creation of each issue of the magazine makes them a joy to work with.”
Matt Baldwin, Editor
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