Alchemy
Specialising in high profile and time critical projects for some of the world's most demanding clients, instilling confidence is paramount to attracting work. We worked with the Alchemy team to position and build a new brand that would help drive the company forward.
- What we did
- Naming
- Brand Identity
- Print & Digital Communications
- Website
Alchemy have managed projects for clients including the Olympics, Fifa, Coca-Cola and Elton John. As you might imagine their projects have to be of the highest quality, might be anywhere in the world and can't, under any circumstances, be so much as a day late.
The perception of their brand lagged behind their premium capabilities. To help drive the business forward and compete against the giants in their industry they needed to instil confidence in a discerning audience both internally and externally.
Working with the Alchemy team we developed a new vision for the business focusing on where they make the biggest difference. They deliver on time in an industry where 80% of projects are delivered late. They do it by bringing together specialists from around the world.
The new focus led to a change of name and brand identity reflecting how Alchemy build teams to deliver unique and demanding projects. We created a clear messaging platform with a direct and confident use of language for an audience often short of time. The typeface, colour and graphic bring a consistency across disparate material that includes marketing pieces that need to engage, as well as more functional documents where clarity is paramount.
Working with Mytton Williams has been a game changer for us.
They have helped us conceptualise and develop a brand that has been incredibly positively received by our clients and partners from New York to the Middle East across to China; many of whom themselves are leading architects, engineers, designers and creative media firms. It has injected new life into the business and we are already seeing the benefits externally as well as internally.
Mytton Williams take time to get under the skin of a brief and work out what is really wanted at the end. Their simple intelligible process yields results. Consultative, imaginative, ambitious, and personable are the key traits we have experienced working with their team.
Their work has surpassed our hopes and expectations. Without an iota of reservation we would recommend their services to any firm large or small.
Ben Price, Director, Project Delivery
