A brand identity to help launch a new Bath-based venture for Rob Clayton, who received his first Michelin star in 1995, becoming one of the youngest chefs ever to do so.
Clayton’s Kitchen ‘creates uncomplicated dishes that explore and showcase the freshest and very best ingredients’. So we crafted a simple identity in the same way Rob crafts his food; with care and attention but also with individuality. This came through with the handwritten-style logo, with the overlapping of the letters suggesting a fork, and a simple, elegant design for menus, signage, packaging and other communications. Photography by Nick Smith, highlighting the attention to detail and fresh ingredients helped build the brand, together with a website by Barn + Co. This identity supported Rob’s intention to scale this business beyond a single venue, and a second restaurant opened in 2019.
All your work on the Porter and Clayton’s Kitchen looks amazing, it hits the mark with what we want to do here. It’s got craft with effortless simplicity and that’s our vibe and also our philosophy with food. A great blue print for another one.
Rob Clayton, Head Chef