Clayton’s Kitchen ‘creates uncomplicated dishes that explore and showcase the freshest and very best ingredients’. So we crafted a simple identity in the same way Rob crafts his food; with care and attention but also with individuality. This came through with the handwritten-style logo, with the overlapping of the letters suggesting a fork, and a simple, elegant design for menus, signage, packaging and other communications. Photography by Nick Smith, highlighting the attention to detail and fresh ingredients helped build the brand, together with a website by Barn + Co. This identity supported Rob’s intention to scale this business beyond a single venue, and a second restaurant opened in 2019.