It’s tough for printing businesses in an age of digital, but Opal Print remain as specialists with a need to keep communicating their high-end service where excellence and attention to detail is everything. We developed a brand positioning to help them stand out and showcase their skill, with design and craftsmanship at the heart of everything. Built on a collaborative relationship, our team is given creative freedom to explore and develop exciting marketing campaigns that show-off the very latest paper stocks or new printing possibilities, their attention to detail and excellent results on uncoated paper. The ‘Different Beast’ brochure was particularly successful – generating an 80% response rate, with a conversion rate of 50% in commissioned work.