Brand identity and award-winning campaigns that reveal the hidden qualities of this specialist printing service. Winning best Promotional Literature in the 2018 Drum Roses Awards, Opal gained well-deserved recognition amongst marketing professionals.
It’s tough for printing businesses in an age of digital, but Opal Print remain as specialists with a need to keep communicating their high-end service where excellence and attention to detail is everything. We developed a brand positioning to help them stand out and showcase their skill, with design and craftsmanship at the heart of everything. Built on a collaborative relationship, our team is given creative freedom to explore and develop exciting marketing campaigns that show-off the very latest paper stocks or new printing possibilities, their attention to detail and excellent results on uncoated paper. The ‘Different Beast’ brochure was particularly successful – generating an 80% response rate, with a conversion rate of 50% in commissioned work.
“The print market can be very challenging – lots of printers competing for similar work. We asked Mytton Williams to help reposition Opal Print as a leading high-quality printer and refresh our branding. They developed the strategy and some brilliant ideas, the brand identity and numerous applications including the website, promotional print and a brand campaign. We are absolutely delighted with the results and have had excellent feedback.”
Keith Lunt, Managing Director
Extraordinary from the everyday
Plain white flour lit, photographed and beautifully printed become alien landscapes. Even the simplest ingredients can become something extraordinary in the right hands.
Colour matching
A Valentine’s compendium of designer’s favourite colour combinations
A different beast
A beautifully printed demonstration of Opal’s ability to get the best out of uncoated paper.